Independent Contractor Opportunity: Youth Engagement Coordinator
Location: Greater Vancouver or Lower Mainland, preferably
Start Date: November 6, 2013
End Date: July 31, 2014
Number of hours: an average of 28 hours/week, for a total of 999 hours.
**Possibility for contract extension, pending availability of additional funding and project’s outcomes.
The Heart and Stroke Foundation of Canada (BC & Yukon) is launching an initiative to start tackling the issue of marketing of unhealthy foods that targets children and youth. Marketing practices designed to manipulate youth into eating or drinking damaging products have reached unacceptable levels. Companies spend about $17 billion per year marketing to children. A worrisome proportion of this is to market foods or beverages that are exorbitantly high in fat/ salt/ sugar and calories.
Children are bombarded from day one with logos and ads in a multitude of forms. For years and decades as they grow into adults, kids are surrounded by marketing that goes well-beyond simple TV ads, and they are often lured into making choices that threaten their health and well- being for life. We must take action to protect children and youth from unhealthy marketing. This will help create community environments that support us all to make healthy choices– and live longer, higher-quality lives.
The Heart and Stroke Foundation is looking for a Youth Engagement Coordinator to activate BC teens around this issue. We are looking for a charismatic champion who has experience presenting to and mobilizing teenagers. We need someone with superb communications skills who is at ease ‘cold-calling’ high school club leaders, and pitching the opportunity for a presentation to their club. We are searching for a Coordinator who has a strong passion for creating healthier communities and a healthier food system, and whose passion and enthusiasm for this cause are contagious.
The Coordinator will be able to tap into Heart and Stroke Foundation tools and resources to facilitate youth outreach. For example, they will be able to use a campaign website and related multimedia tools designed specifically for teens. He/she will also have access to a small budget for travel, supplies or others to support youth organizing at various schools.
Summary of Required Skills:
- Extraordinary presentation and oral communication skills.
- Excellent ‘sales’ skills and ability to inspire others to care and take action.
- Superb people-skills.
- Experience presenting to, working with, and mobilizing teenagers.
- Ability to design, organize and facilitate effective workshops and presentations for youth.
- A knack for youth organizing, and supporting youth leaders in mobilizing their peers.
- Knowledge of and experience with social media; and ability to moderate Facebook pages, and to blog or tweet about issues in engaging and compelling ways. Knowledge of Instagram and Pinterest are an asset.
- Can be trusted to work independently with little supervision.
- Reliability and punctuality.
- Capacity to manage a small project budget ($15,000 or less).
- Microsoft Office fluency (Excel, Word, Outlook, PowerPoint).
- Good writing skills are an asset.
- Knowledge of the high-school system in BC, and/or connections to high school clubs or teen networks are an asset.
- Access to and ability to use own computer/laptop in order to work on the project; this includes access to a workstation/workspace.
Key tasks to be performed by the contractor:
- Compile a database of relevant high-school clubs and teen groups throughout the Lower Mainland of BC, and related contact info.
- Compile smaller databases of relevant high-school clubs in Greater Victoria and BC’s interior.
- Based on the above database, develop youth outreach targets, timelines and a draft workplan.
- E-mail and call teen groups or high-school club leaders, and offer a presentation or workshop.
- Design workshop(s) and presentation(s) for teen groups or high-school clubs.
- Organize and deliver presentations and workshops to relevant high-school clubs or teen groups.
- Facilitate youth organizing i.e. support high-school clubs or group leaders in planning and delivering campaigns to raise awareness and engage teens on the issue of unhealthy marketing that targets youth.
- Moderate Facebook site; and tweet and blog about this issue and related campaigns.
- Collect evaluation data, and compile an end-of-project report.
To apply, please send a cover letter and resume to: email@example.com no later than Sunday, October 27, 2013.
Only candidates selected for an interview will be contacted. Interviews will likely take place on October 30 and 31.
Thank you for your interest in this project!